Do's and Don't of Attraction Marketing

Attraction Marketing: The DOs

1. DO Focus on Value First

• Share tips, insights, and solutions that help your audience solve real problems.
• Become useful — the more value you offer, the more people will trust and follow you.

2. DO Be Authentic

Show the real you. Talk about your journey, wins and struggles.
People connect with people — not polished perfection.

3. DO Lead with Education and Inspiration

Teach without pitching.

Use stories and examples to inspire and relate, not just impress.

4. DO Build a Personal Brand

Focus on your face, your voice, and your values — not your company’s logo.

People join you, not your company.

5. DO Use Social Proof Wisely

Share testimonials, client wins, or your own growth in a humble, informative way.
Always get permission when sharing someone else's story.

6. DO Create Curiosity

Share results or lifestyle elements in a way that makes people ask, “What are you doing?”
Curiosity > confrontation.

7. DO Be Consistent

Post regularly (stories, reels, lives, emails, etc.).

Attraction marketing works over time — not overnight.

Attraction Marketing: The DON’Ts

1. DON’T Lead With Your Company/Product

Avoid posting company names, logos, or product links constantly.
It kills curiosity and sends people to Google — often to buy from someone else.

2. DON’T Fake Success

Don’t rent cars, fake rank, or pretend you’re making millions.

People see through hype. Be real and build from where you are.

3. DON’T Spam Product Pics

Constant selfies with product bottles or links = repellent.

Use lifestyle content and storytelling to hint at what you do.

4. DON’T Be Vague or Vanilla

"I help people live their best life" isn’t clear enough.
Define your niche and speak directly to your ideal prospect’s pain points.

5. DON’T Make It All About You

Shift from "me, me, me" to “how can I serve?”
Attraction marketing works best when you make your audience feel seen and understood.

6. DON’T Ghost or Inconsistently Show Up

If you post once a month, attraction marketing doesn’t work.
Be present — stories, posts, emails, lives — pick a cadence and stick to it.

7. DON’T Rely on Attraction Alone

Attraction marketing should lead to conversation and conversion.

Use DMs, follow-up systems, and calls-to-action. Don’t wait forever for people to come to you.

Bonus Tip:

Attraction marketing is about pulling people toward you by being a solution, not pushing them into buying. Let your content start the conversation — but make sure you're ready to guide them to a decision.